Friday, August 17, 2012

Use Google Analytics to monitor traffic to your site


What is a marketing tool if it is not possible to trace its effects? A website is one of those marketing pieces that you use to create their own awareness of your company existence. A website properly marketed online will bring in leads and direct potential customers to the position of your company. If not sold online, is more than an electronic business card that people can check once I know about you. Regardless of how you use the site, you must be able to see how many visitors you are doing and especially how you are getting, how long they were on your site and what pages they visited. Using the scan tool free service from Google, you can see these things and much more!

The first thing to do to make it easier on yourself is to register for a Google or Gmail account, if you do not already have one. Doing so will allow you access to all the great free tools Google has available such as Google Analytics. After signing in and accessing your Gmail account, search for "Google Analytics" and locate the tool. Once there, you will find the directions for adding a site to the Analytics tool. An important aspect of using Google Analytics is putting the tracking code on all pages of your website. In this way you will get a real indication of what pages seekers how to visit and which pages you do not visit often. You can then try to create both greater exposure to these pages or add more to the page you attract more traffic.

After adding to your website analytics that will immediately begin to record your website traffic trends, such as pages viewed, time on site and if the visitor is not new to your website or not. Obviously when you start out, each visitor will be a new one, but after a few days the percentage of new visitors will start to drop. A good percentage of new visitors is everywhere greater than 85%. The idea is to continue to drive new traffic to your website, but make sure your site is good enough to bring back those who've been there.

There are many features of Google Analytics that can benefit from the optimization campaign. The Google algorithm for ranking sites used to sample includes many aspects of the analysis will also show you the bounce rate, length of time on the site and reference sites that you are getting the traffic you get. These are all important things to be tracked to help increase your ranking with Google. Want a low bounce rate, or to limit the number of people who leave your site in 30 seconds or less, you want to keep visitors on your site as long as possible and also increase the number of traffic referred to come to your site. ...

No comments:

Post a Comment