Personal Brand Marketing - Brand Buzz 101

I understand the importance of visibility. As a small business, to be "known" can be the difference between a steady stream of revenue or close the doors. However, being visible is not sufficient. Being remembered is the most important and means that some of the first real estate deal in someone's mind. Gaining "share of mind" means that somewhere along their way to the championship, your character and competence, and people became unforgettable.

Marketing, by definition, is creating an environment of exchange. For an individual, which could mean the exchange of a court, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or an image tied to a product. You are the product. Even in business, people are defining the brand and the company, more than any simple mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand visibility and, above all, to be remembered so they can build credibility?

1. Knowing what makes them unique.

If you are hunting for jobs or who want a location on board the director, you need to know for sure what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spending time on the words so that what you say and how you communicate are congruent with the value. Yet, we know that the communication includes the image, the way you present yourself, your workspace, your telephone skills and also your label meeting room. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could lead to negative word of mouth that is a problem that will address in future articles.

3. Manage communication.

If you are creating "buzz" around your brand, you will need to proactively manage the communication. For example, if you are new to a company or a position that will need to build a wall of credibility. Yes, a physical wall, if possible. She reveals all, certificate plaque, honor, service, licensing, certification and degree you received. This wall is your third-party visual testimony to the character and competence of your brand. Since that wall can not travel with you, make sure that whenever we are honored for voluntary service or recognized for the contribution that a copy of the letter "thank you" note or card to be placed in your personnel file.

Even if you are alone, these "credibility test" tools will take you far. As the vice president of a business fraternity in college, I have booked the speakers to talk with our fraternity for professional development. I asked each of them to write a letter to me about their experience in working with me so I could understand that in my personal portfolio. Many of these speakers went on to become regional directors, officials of operation, the principal financial officers, presidents of companies and, moreover, that my portfolio has become quite important. Actively "buzz" your brand! Doing that will develop credibility, the credibility will influence, and influence with lead to leadership....