Ikea is 15 years in Spain and celebrates with customers and employees

IKEA Ibérica SA, a company of Swedish origin, the world leader in the sale of furniture and decorative accessories for home, celebrates 15 years in Spain. At this time, the company has revolutionized the world of decoration and achieved leadership in the sector of furniture and household items in the Iberian Peninsula, introducing a new way of seeing and living in the home, design solutions and products, functional quality and ever lower prices.

Since May 1996 opened its first store in Badalona (Barcelona), and some months later in Alcorcón (Madrid), IKEA has received in our country over 235 million hits. To celebrate 15 years of growth, the customers who come to any of the stores between 16 to May 21 IKEA will pay the 10% of the purchase in a gift card, valid for use in any next purchase, and be on products for kitchen, living room, bedroom, sofas or any other section of the store.

For Peter Betzel, CEO of IKEA in Spain, "In 15 years we have been recognized by millions of customers who have understood and appreciated our concept, in which they also do their part to obtain the best price. This motivates us to be getting closer to our customers with more stores in more cities and work to provide the best quality at the best price in each of the products we sell. "

Walk over to Sweden IKEA tables

If we made a classification of articles of the Spanish favorite IKEA in these 15 years, destacaríanla LACK table (with more than 6 million units sold in the last 15 years), the shelf EXPEDIT (present in more than 5 million households), PAX wardrobes (with nearly 4 million units) or sofa EKTORP (over 400,000).

If you put all the tables present LACK in Spanish homes since 1996 in a row could walk on them from any store in the Iberian Peninsula to the headquarters of IKEA in Älmhult, in southern Sweden.

Lower prices and customer commitment, identity

True to its philosophy of offering always the best price and quality for any type of furniture or decorative object, IKEA has made the price cut a sign of their identity, along with flat pack assembly or furniture simple.

Since 1996 IKEA has been reduced steadily, year after year, their prices accumulated an average decline of 33% (without taking into account the CPI), which in some products exceeds even 50%. In fact, IKEA is committed to reducing prices by about 2% on average each year. All this, through innovation in materials, measures of efficiency, cost reduction and sustainability in the production process without compromising the quality of their products.

Growth year after year

The three decades that have elapsed since the arrival of IKEA in the Iberian Peninsula have been a period of growth for the company in terms of number of stores and sales. From the 99 million billed in 1996, to over 1,250 million billed in 2010, despite the difficult economic context.

Of the 558 employees who started the company in Spain, today IKEA employs more than 6,800 people in 13 stores, two distribution centers and headquarters. In addition, people who started at IKEA in 1996, 125 have completed 15 years at the company, working in different stores in Spain, and other units in different places like Shanghai, Portugal and Sweden, among others.

On the other hand, IKEA has been not only an ambassador of Scandinavian design, but has introduced millions of people to the Swedish culture. In this it has had much to do Swedish food popularized by the company through the restoration area, IKEA FOOD, including its restaurants, shops and bistros Swedish. In 15 years, 66 million visitors have passed through the restaurants of the shops, where they consumed more than 85 million hot dogs and 72 million meatballs.

IKEA continues to invest in Spain

In these 15 years, IKEA has invested over 1,000 million euros in the construction of its 13 stores, a shopping center (Jerez) and 2 distribution centers in Valls, in addition to continuing improvements in the stores to provide better service the customer.

Under the expansion plan of the company in 2010 opened a store and a shopping center in Jerez (Cadiz) and its first establishment in Galicia (A Coruña). At the end of 2011 opened a new shop in Valladolid, with a shopping center itself, and for 2012 is scheduled to open in Sabadell, which will be his fifteenth IKEA store in Spain.

IKEA in Spanish households

When IKEA 15 years ago came to the Iberian Peninsula, had no idea that his concept of "do it yourself" would be as well received. Today, more than 30 million customers pass through IKEA stores each year, contributing to the process of buying, transporting and assembling your furniture to benefit from better prices, and enjoy thousands of products from design, functional and quality, which meet their basic needs.