Reach, Relevance of market management in the current scenario

General, basic considerations Each country has its own economic and commercial properties, where it shows a dynamic, encompassing opportunities, changes, challenges, threats and where the companies operate, must be prepared to perform, so way that favors them and work with economic development environment in which they operate. Venezuela our case, is presented with a stage full of opportunities but also threats, which demands that companies have a management capable of meeting the challenges that the way to the changes required to participate dynamically in a increasingly aggressive competition, due to new economic openings that the current government has created, as well as the crisis that faces the product of an unprofitable business, which has led foreign companies to more easily make inroads, offering its products , and thus causing it to manifest alarming import dependence Indeed, companies that still maintain their productivity if they want to stay in business must have a marketing management, able to promote more aggressive plans, backed with the new trends that this role has developed and supported by strategies, actions, tactics for meeting the demands of the Venezuelan consumer demands.

Definitely, Venezuela faces an environment of uncertainty, uncertainty, risk, turbulence, which must be taken into account by management, and in this case we are concerned by the marketing, who should take this into account and adapt strategies at the right time, in order to compete with other companies.

Market management is desirable, given the commercial reality of this, where there are actions involving the functions of the market in a proactive, innovative, aggressive, which foster a new way to meet consumer needs in order to function successfully gives in the competitive market dynamics, management have a market that has well-defined, profile, profile, skills, abilities. functions. To all this must be added and remember, that to develop managerial work properly and exercise to achieve the basic responsibilities, a manager must possess skills and human and conceptual skills and behavior, implementation of strategies, actions, plans and assessment skills that allow you to make decisions in situations that merit it. Within the field of Marketing Management, speaking of technical skills, when the manager knows the methods and means for implementation of specific tasks, this involves specialized knowledge and analytical skills, for example: to know which sector of the population wants and directing the launch of a product or providing a service through market research. In terms of human skills refers to the ability to work as a team, if cooperative, communicative, delegated functions, practices, goals for decision making, where this fellowship or friendship involved and possesses the ability not to let be manipulated by elements external to the organization, such as: the economic, political, social development, taking social responsibility as important for the development of an environment in harmony.

It also refers to the conceptual ability, ie the ability to perceive the organization as a whole, this allows acting on the same objectives as a whole, ie the fulfillment of the vision, mission company and not only in terms of team goals, considering the financial situation of the company in terms of debt capacity that it owns, so as not to fall into losses when the investment project to develop a market . With regard to the skills of ethical behavior should be considered in order to perceive the needs and motives that drive individuals to act and look like advertising tools that facilitate satisfying the needs of the community according to different lifestyles . The ability to implement strategies refers to the maximum use of time and resources to the completion of each task aimed at achieving a goal in an atmosphere of harmony, motivation, and where there are contingency plans for preventing difficulties that may arise and resolve them without delay.

The ability of business is allowing you to search the organization gains in scenarios of risk and uncertainty and compete for the achievement of positive results. Consider that when a market manager has good evaluator skills, you can take right decisions in a minimum time and without jeopardizing the company's total capital. Of course, the above skills vary from one individual to another, and their implementation in different organizations, which are considered must-own a marketing manager is the vision of the reality of their environment by recognizing that the behavior of individuals that make a society are changing, so you need to innovate. In conclusion, it is necessary to review what should be the features that the modern manager merados must meet to ensure favorable outcomes in the management of markets. R worry about this date on the new approaches, tools that the role of markets has resulted in the present and above all, learn to make good use of opportunities arising from the weakness that many companies expressed at the time of its competitiveness and participation in current markets.

04/03/09